I spent twenty years running the numbers inside the biggest studios in the business. Now I help people who make things decide what to charge, what to greenlight, and what the numbers are really saying.
Two Decades Inside
Principal, Massasoit Advisory · San Francisco Bay Area
I've spent twenty-five years leading FP&A, content finance, and strategic planning across global media and tech, with senior roles at Disney, Sony Pictures, DreamWorks, Lucasfilm, and Amazon (Audible and Twitch). Along the way I priced films, planned original content slates, modeled creator monetization and platform economics, and built finance teams from scratch, including the one at Lucasfilm Animation.
I've also sat on the founder's side of the table. I co-founded Luminous Blue Limited, an independent studio building owned IP across games, shows, and physical products. Before that I started Netsuke Entertainment, a game company built around a character designed to live across multiple games. It failed. That experience taught me more about greenlight decisions than any memo I wrote inside a studio.
I work with teams at inflection points: growth, fundraising, partnerships, and the moments when the numbers have to be right.
Who I Work With: Digital-first creators and podcasters · TV, film & animation producers · Game studios and interactive teams · Podcast and audio networks · Media & tech startups building a planning function · IP businesses at an inflection point
Turn your audience into durable revenue.
Budgets, greenlights, and distribution reality.
For studios at growth and platform inflections.
Fixed scope, a fixed timeline, and a named deliverable. These are built for a decision you're facing right now, not an open-ended retainer.
Know what to charge before your next brand deal.
For creators, podcasters, and talent managers with brand-deal inbound.
Should this project ship, pitch, or wait?
For indie studios and solo devs at a publish-or-pitch decision.
Need a finance partner rather than a project? I keep room for a few fractional engagements: ongoing FP&A, planning, and deal support for creator businesses and studios at an inflection point. Three-month minimum.
The Lab is where I build instead of advise. Three products, one thread: finance discipline applied where spreadsheets don't reach. Anyone can point AI at a spreadsheet now. Knowing which numbers matter and which answers to trust still takes someone who has been in the room.
An agent-native financial utility: headless, metered endpoints that AI agents call directly. No dashboard and no login. It's priced per call and sold to the agent, not the human.
One ledger for a creative business. Royalty and payout statements from every platform, read into a single clear picture of what you actually earn, checked until it ties out to the penny. Local-first by design: statements never leave your browser.
Personal finance for complicated balance sheets: many accounts, investments, property, and forecasts that have to hold up. Built for households whose money looks like a small business, because plenty of them do and the tools pretend otherwise.
Creators monetizing a brand, producers staffing a slate, studios at a growth or financing inflection. Tell me what you're trying to unlock in the next six to eighteen months.